Database Driven Web Solutions

There are many ways of delivering content for your web pages, with a database back end solution it is possible to ensure your web pages are dynamic, interactive and deliver up to date information at a lower cost than having to update static pages.

Using a database can significantly reduce costs for your web presence where a single page with a database back end can deliver hundreds or thousands of different pages that would otherwise need to be developed and maintained using static html pages.

Responding to changes in products or content can also be carried out significantly quicker with a single change on the database being reflected in all pages once the transaction is committed in the database.

The cost to implement a database back end need not be expensive either depending upon your target market and its potential size you could implement a database solution using MS Access or MySQL database which are very powerful and relatively low cost.

As way of example the web site we developed Anniversary Ideas is currently running with a MS Access database and MS SQL 2008 back end and using two files delivers over 1600 pages of different content which in turn generates tens of thousands of links for customers visiting the site, all of which are relevant to their specific needs.

If you would like to discuss your needs with an initial free consultation then please contact us either by phone on 0870 765 3436 or email us

Web Services

There is much hype surrounding web services at its basic level it is merely opening up the internet as a sales channel using your existing business infrastructure.

If delivered properly then the resulting increase in sales will more than cover the initial costs for setting up the services

If you would like to discuss your needs with an initial free consultation then please contact us either by phone on 0870 765 3436 or email us.

What is Contextual Content Delivery?

It is the process of delivering relevant content to potential customers to encourage them to visit your web site and convert to a client.

Why?

People visiting search engines are generally looking for something, if you can delivery their needs efficiently then they are more likely to convert into a customer which delivers a higher return and lower cost on your marketing efforts.

How?

Typically this starts from initial contact with potential clients either through traditional marketing forms or through new media channels. A cost effective strategy, if implemented correctly, is via Search Engine placement.

Selecting an appropriate marketing strategy is key to the success of this and we can help guide you through the process of selecting what areas to target to obtain the highest return on your investment.

OK who knew this!

Apparently DoubleEscaping means ”+” go figure!

%windir%system32inetsrvappcmd set config “Web Site” -section:system.webServer/security/requestfiltering -allowDoubleEscaping:true

On an IIS7 server your URL cannot have a plus sign in it otherwise you”ll get a 404 error. Unless you get the detailed custom error you”ll spend pleanty of time wondering why although the page is there the web site dosen”t pick it up.

It does however with a plus in the file name (or the URL for that matter) then you”ll get the error, either recode so the plus sign is not used or use the code above to allow plus signs. We did the above whilst the developers recoded and then changed the true to false in the statement.