It is the process of delivering relevant content to potential customers to encourage them to visit your web site and convert to a client.
People visiting search engines are generally looking for something, if you can delivery their needs efficiently then they are more likely to convert into a customer which delivers a higher return and lower cost on your marketing efforts.
Typically this starts from initial contact with potential clients either through traditional marketing forms or through new media channels. A cost effective strategy, if implemented correctly, is via Search Engine placement.
Selecting an appropriate marketing strategy is key to the success of this and we can help guide you through the process of selecting what areas to target to obtain the highest return on your investment.